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PostedOcak 2021
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About Signal Theory

Signal Theory is a brand development, marketing and design firm that creates marketing effectiveness by combining the power of behavioral economics with data-driven insights and the intuitive creativity of human-centered design.
In other words, we work very hard to not only understand what your customers really want but also the hidden triggers that drive their buying decisions.
An Ad Age “Agency of the Year,” Signal Theory works primarily with brands in the foodways system including SONIC Drive-Ins, Cargill, John Deere, Elanco and Merck.

Latest News

Menufy Selects Signal Theory as Public Relations Agency of Record

Menufy, a commission-free online ordering system for independently owned restaurants and small chains in the U.S., has selected Signal Theory as its public relations partner to help elevate its brand and attract new customers. Headquartered in the Kansas City area since 2009, Menufy’s offering is one of the most well-established free online ordering systems for restaurants with transparent pricing.

“Foodtech is a vital component of the foodways system and they saw confidence in our team’s multifaceted approach to garner earned media that positions their uniqueness.”

Signal Theory’s focus will include a strategic communications effort that will highlight the brand’s “restaurant-first” mentality among trade and consumer audiences. Menufy supports more than 11,000 independently owned restaurants and small chains in more than 3,000 U.S. cities.

“We are proud to be chosen as PR agency of record by Menufy, a foodtech company,” said John January, co-CEO of Signal Theory. “Foodtech is a vital component of the foodways system and they saw confidence in our team’s multifaceted approach to garner earned media that positions their uniqueness. Our team is already at work getting Menufy notable coverage in this very complex space.”

Already recognized for its role in helping restaurants survive the uncertainty of the pandemic environment, Menufy has nearly doubled its client base and headcount over the course of the pandemic.

“[Signal Theory’s] approach and understanding of our business goals will help us leverage our people, products and partnerships. They are the ideal partner for us as we evolve and grow our brand.”

“We are excited to partner with Signal Theory to expand our brand presence and elevate the Menufy brand within the competitive online ordering segment,” said Sharmil Desai, Menufy CEO and co-founder. “Their approach and understanding of our business goals will help us leverage our people, products and partnerships. They are the ideal partner for us as we evolve and grow our brand.”

The firm will continue to assist Menufy in promoting its recent partnerships with Square to support restaurant growth and Uber Direct to expand the delivery footprint to Menufy’s network of restaurants.

About Menufy

Menufy, headquartered in the Kansas City area, began in 2009 as the result of passionate restaurant owners and tech-minded friends of those owners who couldn’t wait for their problems to be solved. Together they built one of the most well-established free online ordering systems for restaurants with transparent pricing. Today, Menufy supports thousands of independently owned restaurants and small chains in more than 3,000 U.S. cities and growing.

The post Menufy Selects Signal Theory as Public Relations Agency of Record appeared first on Signal Theory.

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