At Wunderman Thompson we exist to inspire growth for ambitious brands. Part creative agency, part consultancy and part technology company, our experts provide end-to-end capabilities at a global scale to deliver inspiration across the entire brand and customer experience.
We are 20,000 strong in 90 markets around the world, where our people bring together creative storytelling, diverse perspectives, inclusive thinking, and highly specialized vertical capabilities, to drive growth for our clients. We offer deep expertise across the entire customer journey, including communications, commerce, consultancy, CRM, CX, data, production, and technology.
In 2020, Wunderman Thompson launched Inspire, a proprietary global platform that explores what makes brands inspiring and what inspires consumers. Rooted in a rigorous, multidimensional research methodology, the platform identifies the qualities a brand must embody, the narratives it should weave, and the experiences it can design in order to spark people’s inspiration, and culminates in an annual list of the Inspire Score Top 100 Most Inspiring Brands in the World.
Wunderman Thompson is a WPP agency (NYSE: WPP).
For more information, please visit us at www.wundermanthompson.com, subscribe to our newsletter, and follow Wunderman Thompson on our social channels via Twitter, Facebook, LinkedIn, and Instagram.
WUNDERMAN THOMPSON WELCOMES NEW CHIEF DATA OFFICER POSITION TO EXECUTIVE LEADERSHIP TEAM IN NORTH AMERICA
Wunderman Thompson is pleased to announce the appointment of Tony Weber as Chief Data Officer North America. Weber takes on this role after first joining Wunderman Thompson in 2017 as Principal Consultant where he led digital transformation initiatives through leveraging data, technology, analytics, and business intelligence platforms to enable customer-focused decision making.
The data-driven marketing veteran joined the company from Time Inc. where he drove subscription and retail purchase capabilities for the consumer magazine business as VP for Digital Marketing, Analytics, and Capabilities.
“I’m honored to be granted the opportunity to lead the data team and drive growth for our offerings,” says Weber. “I will draw on my experience in data, commerce, technology, and customer experience as a Solutions Partner within Wunderman Thompson to achieve these goals.”
Thinking about how to do things better
Weber took up his new responsibilities in Q4 of 2021 and his intentions are for the division to lean into its capabilities to better assist customers during this period of rapid change.
“The pandemic was a tremendous accelerant and allowed people to embrace change,” he explains. “Wunderman Thompson is uniquely positioned to capitalize on this catalyst moment because we have the tools. We’re continuously thinking about how to do things better to remain relevant and to maintain a competitive advantage.”
His decades of experience as a leader and innovator in the digital technology and marketing space in a wide range of high-profile roles within agencies and corporates makes him uniquely skilled to navigate the current industry landscape. Weber has already proven an ability to harness data to develop unique customer solutions for several leading retail, healthcare and CPG brands.
Building customer confidence through ethical practice
“Data is essential to Wunderman Thompson, and it powers our ability to help our clients transform their businesses to meet rapidly changing customer demands,” he says. “This strength gives us insight into customer preferences and behaviors that enable us to build tools and platforms that allow brands to act and react in the most informed way possible.”
“We have built customer confidence through ethical practice and a proactive response to privacy concerns, and this will only improve and continue in the future. Our methods will continue to be built on a respect for existing data without the need to resort to questionable decisions.”
Weber has a singular focus on converting data into information that gives insight into customer needs and, ultimately, reveals tangible solutions.