The digital transformation in consumer purchasing habits has shifted the landscape for brand strategy and media planning. Giving insight on how... Daha fazla oku
The evolution of retail media platforms presents opportunities for agencies and brands across the customer life cycle. Marcus Thomas' Chief Media... Daha fazla oku
Planning Directors, Rob Estreitinho and Tiffany Mondesir, weigh in on their strategy for resonating with modern audiences and establishing brand... Daha fazla oku
Liz Hanna, Strategy Director at Swift, a VML company, speaks on utilizing social listening to move at the speed of culture. Daha fazla oku
In the latest installment of our series focused on the impact social media and cultural influences have on brand communications, we chatted with... Daha fazla oku
Gen Z is redefining the content and communications world as we know it through activism, authenticity, and social media. Jenna Studt, Social... Daha fazla oku
Bea Iturregui, VP of Creator & Brand Partnerships at Cycle (the creator marketing practice within Laundry Service), speaks on resonating with... Daha fazla oku
In the latest installment of our series focused on how agencies are advising their clients on brand communications to connect with a... Daha fazla oku
Alex Thoma, Strategy Director at VCCP CE, speaks their ethos of 'Brand Intimacy' and creating meaningful consumer buying journeys. Daha fazla oku
In the latest installment of our ongoing series on Direct-to-Consumer marketing, we chat with Melanie Huggins, Chief Strategy Officer at Ogilvy... Daha fazla oku