Yet somehow, we are not 5.6% of marketer budgets. We are not 5.6% of ad spend. We are not 5.6% of families in ads. Daha fazla oku
There is nothing bolder than being yourself. Daha fazla oku
We insist that in order to seriously address LGBT+ topics, we must work in cross direction with the brand strategy, and to keep the approach all... Daha fazla oku
If you’re going to be targeting or representing the LGBTQ+ community, make sure you have LGBTQ+ creatives involved. Daha fazla oku
LGBTQ+ consumers represent buying power of $917B+. That’s a substantial market for companies, and they ignore the LGBTQ+ community at their peril. Daha fazla oku
LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else. Daha fazla oku
What has become problematic is the treatment of LGBTQ+ as just one target market for corporate gain instead of being sensitive and understanding... Daha fazla oku
There are so many stories that need to be told and the industry has only scratched the surface. Daha fazla oku
Start from a place of humility. Learn about intersectionality. Embrace that one queer story does not represent all queer stories. Daha fazla oku
It is not an insight that has determined the creation, but a number: “85% of trans people will be attacked during their lifetime”. Daha fazla oku