Top Interviews From The Advertising Industry
Featured Interviews
Speak to the Heart: Lisa Colantuono, AAR Partners
I believe the state of the industry is much better than what it was during the financial crisis. Daha fazla oku
Our Way of Working Will Be Changed Forever: Fred Moolhuijsen
Clients will look for ways to use the crisis to connect with consumers once again. Daha fazla oku
Be Open and Take Risks: Kika Samblas, SCOPEN
Partner with platforms, tech companies, media partners, or any other obvious or not obvious player that can help you amplify your scope and results. Daha fazla oku
Industry is In a State of Flux: Johanna McDowell, IAS
Take up the opportunities, behave as you normally would but do more rehearsing so that the technology does not trip you up! Daha fazla oku
Market Is Still Moving Fast: Laura D Bajkowski, bajkowski + partners
Think holistically about the client’s business, not just ads, for your slice of the pie. Daha fazla oku
Inadequate Solutions Won’t Be Tolerated: Hasan Ramusevic, Hasan + Shumaker
Being clear about your brand purpose and position is paramount; both in communications and in brand behavior. Daha fazla oku