Top Interviews From The Advertising Industry

The best place to meet and learn from the most creative people in advertising.
The advertising industry's most influential creatives, agency executives, and clients discuss business, inspiration, and their personal journeys in advertising.

Featured Interviews

Perspectives

Yet somehow, we are not 5.6% of marketer budgets. We are not 5.6% of ad spend. We are not 5.6% of families in ads.  Daha fazla oku

Point of View

We insist that in order to seriously address LGBT+ topics, we must work in cross direction with the brand strategy, and to keep the approach all...  Daha fazla oku

Perspectives

If you’re going to be targeting or representing the LGBTQ+ community, make sure you have LGBTQ+ creatives involved.  Daha fazla oku

Point of View

LGBTQ+ consumers represent buying power of $917B+. That’s a substantial market for companies, and they ignore the LGBTQ+ community at their peril.   Daha fazla oku

Point of View

LGBTQ+ marketing is a real need. We eat, shop, wash our clothes, brush our teeth and buy consumer durables just like everyone else.  Daha fazla oku

Perspectives

What has become problematic is the treatment of LGBTQ+ as just one target market for corporate gain instead of being sensitive and understanding...  Daha fazla oku

Perspectives

There are so many stories that need to be told and the industry has only scratched the surface.  Daha fazla oku

Creativity

Start from a place of humility. Learn about intersectionality. Embrace that one queer story does not represent all queer stories.  Daha fazla oku

Creativity

Karmarama have created a piece of content for LGBTQ movement.  Daha fazla oku

Creativity

AdForum sits down with J. Walter Thompson Canada, Toronto's VP and Creative Director Ari Elkouby to discuss the agency's involvement with the PFLAG...  Daha fazla oku