Bubble tea, or boba, is one of the top beverage trends and is only projected to grow in the near future. In 2021, the global bubble market was valued at $2.3 billion and is predicted to grow up to $3.7 billion by 2029. The popular sweetened tea is made with a base of milk and “bubbles”- chewy gelatinous candies known as tapioca pearls along with fruit powder, creamer, and sweeteners and has established a strong presence across North America.
For many new bubble tea business owners, growth is a major challenge. How does one make a marketing strategy to increase brand awareness and sales? An effective method is billboard advertising due to its benefits such as high-traffic exposure, customized location, and the ability to target a wide customer demographic.
If you are new to advertising your boba tea shop, look no further as we have tips below on how to promote your business with billboards!
Build a Strong Branding and Message
The competition for the beverage industry is highly competitive, hence you will want to create a brand that stands out when viewed on a large scale such as a billboard. Take the time to design your own unique and creative branding with an appealing logo and color palette that catches the viewer’s attention. Additionally, crafting a bold message will help customers distinguish you from the crowd. What makes your bubble tea shop different? This could range from offering sustainably sourced ingredients or providing an exclusive drink flavor of the month.
Choose a High Traffic Location
When advertising on billboards it is only natural that you will want to get your billboard seen by as many people as possible. When selecting billboard locations to display your ads aim for highways, local outdoor malls, or town centers to get your advertisement seen by thousands of people.
Run Special Discounts
Offering discounts for promotional and seasonal events is a great way to continue exciting your existing customer base and to attract new customers. You might try running a 25% discount off one drink if you buy two or run a bubble tea basket giveaway.
Whether you are a bubble tea newbie to veteran business owner you can start by making a campaign on BillboardsIn to promote your boba tea shop. We can help you find the perfect location and even help you design your ad!
You can also find us on Facebook, Instagram, or LinkedIn for more information.