It can be tricky to decide how to best promote your business to potential customers. Traditional and digital advertising both have their benefits and flaws, so how do you best combine them to create an effective ad campaign?
Look no further: Mobile retargeting (also called “geofencing”) allows you to combine the benefits of OOH (out-of-home) advertising with those of mobile advertising. This exciting new ad format allows you to reach potential clients on their mobile devices when they enter and exit a location range of your choice. Let’s dive into some of the details!
Mobile retargeting is segmented into two main types: Proximity-based advertising and audience-based advertising.
Proximity-based advertising is a way to target mobile app users within specific areas (for example, around your storefront). When a user enters or exits the range, they will receive your ad, which can be viewed on a network of over 100,000 mobile apps.
Audience-based advertising is a way to target mobile app users who fall into specific demographic characteristics within a geographic range (which could be a city, state, or zip codes). This type of mobile retargeting can also be accessed by viewers using over 100,000 potential apps.
Now that we’ve gotten into the differences between the two types of mobile retargeting, let’s get into more of the benefits of this advertising style.
Use Location to Target Your Audience
One of the biggest benefits of mobile retargeting is that you can use location to effectively target potential customers. By narrowing the range of viewers to a specific location, you can create a highly customized ad. For example, if you have chosen proximity-based mobile retargeting, you may choose to create a “geofenced” area around your storefront, so that people nearby will see your advertisements when they enter or leave that range. Or you could create a targeted area at events or areas where your potential customers frequent. By selecting a specific location, you are able to narrow down your potential customers, which allows you to create an ad to cater to them.
Take Advantage of a Wide Audience
As mentioned above, mobile retargeting delivers your ads to an app network of over 100,000 apps—meaning mobile device users are extremely likely to view your ad! These apps include ABC News, the New York Times, iHeartRadio, ESPN, and so many more. Check out billboardsin.com for a full list of apps included. Packages of impressions start at $1400 for 100,000 impressions, so your ad will be able to reach a wide range of potential customers.
The possibilities for mobile retargeting ads are endless—visit billboardsin.com today to check out this and other advertising options!