Bridgestone MEA has appointed Dubai-based digital business solutions provider, Plan.Net, as its official digital and social media agency following a three-way pitch process held in December 2018 and January 2019.
Berna Akinci, head of marketing at Bridgestone MEA, said, “We are excited to be working with an agency that shares our passion and understands our vision for the region. As we continue to expand our presence regionally, our aim is to create impactful communication through brand conversations across multiple channels which will enable us to accelerate on our key strategic initiatives.”
According to Plan.Net, the agency’s key objective will be to enhance Bridgestone’s presence and market penetration using various existing and emerging digital trends and technologies.
“Our goal is to transform Bridgestone’s customer experience and build loyalty through disruptive digital solutions. We will use our deep-rooted insights of the region’s interconnected purchase and digital behaviors as well as leverage emerging trends to drive digital campaigns that resonate well with the market,” said Unni Kurup, General Manager, Plan.Net.
Plan.Net’s mandate for the Bridgestone account will also include conception and implementation of digital platforms, products and integrated marketing campaigns, content marketing, search engine optimization and performance marketing.
The agency will also support the client’s business goal of driving sales by making sure it stands out in a fast-moving regional digital ecosystem.