Advertising World Insights

The latest ad industry thoughts, creative campaigns and innovative ideas from around the world.

AdForum launches its latest Business Creative Report: a ranking of the world’s most awarded ads.

yoluyla Maud Largeaud 22 February 2024

The most awarded advertising campaign in the world in 2023 was “McEnroe vs. McEnroe” by FCB New York for Michelob Ultra, the report found. Daha fazla oku

Balancing Optimism and Caution: CMO Barometer 2024 Results

29 November 2023

Around 800 CMOs from 11 countries shared their industry forecasts for 2024 in a joint survey by Serviceplan Group and the University of St.Gallen.... Daha fazla oku

The Ten Seismic Shifts That Will Impact Brands by 2030

3 February 2023

The 2030 Forecast examines ten foundational societal shifts that will define marketing strategies over the next decade. Written by... Daha fazla oku

Ogilvy Africa and Savannah labs announce partnership to create web3 solutions for marketers across Africa

19 December 2022

Leading brand communications network, Ogilvy Africa has announced a strategic partnership with Kenyan founded blockchain company, Savannah... Daha fazla oku

New Ogilvy report reveals 6 key influence trends that will define 2023

30 November 2022

From hyper-localised communities and iCommerce to Artificial Influence and Subscription Services, Influence is set to create a New Order of Brands Daha fazla oku

Controversial or not, the World Cup in Qatar is a magnet for brands

yoluyla Mark Tungate 15 November 2022

Controversy around the staging of the 2022 FIFA World Cup in Qatar has been widely reported in the West. Not so much in the Middle East, where... Daha fazla oku

Microsoft overtakes Amazon in Interbrand’s 2022 Best Global Brands Report

3 November 2022

Interbrand has today announced its Best Global Brands 2022 ranking at Web Summit 2022 Daha fazla oku

New York Festivals AME Awards Announces North America Grand Jury

5 May 2022

2022 AME Grand Jury – North America Daha fazla oku

New York Festivals Advertising awards hosts emerging tech panel in the metaverse

28 April 2022

NYF video explores international NY-based executive jurors experience as foreign nationals in NYC: meta’s creative shop shares “A shop in the... Daha fazla oku

Wunderman Thompson Reveals World’s Most Inspirational Brands

18 November 2021

Tech giants Google, Apple, and Samsung lead the pack by inspiring people to think differently. Daha fazla oku

Next Page »

GMR Marketing makes a commitment to environmental protection through creativity

GMR Marketing makes a commitment to environmental protect...

By India Fizer

on Apr 18, 2024

On the road to better sustainable practices, every little initiative can help

On the road to better sustainable practices, every little...

By India Fizer

on Apr 17, 2024

Inside a new Franco-Italian agency: the story of 777

Inside a new Franco-Italian agency: the story of 777

By Mark Tungate

on Apr 15, 2024

Pooja Dindigal, DEPT:

Pooja Dindigal, DEPT: "Our commitment to sustainability i...

By India Fizer

on Apr 15, 2024

Ogilvy is creating a better future for our our people, planet, and communities through creativity

Ogilvy is creating a better future for our our people, pl...

By India Fizer

on Apr 10, 2024

See more

Shilpa Sinha, McCann: “The industry is attractive because it openly welcomes people from diverse backgrounds”

Shilpa Sinha, McCann: “The industry is attractive because...

By Mark Tungate

on Apr 18, 2024

Mary Hargreaves, Lancaster University: “Our students feel that advertising is a career they will enjoy”

Mary Hargreaves, Lancaster University: “Our students feel...

By Mark Tungate

on Apr 17, 2024

Bas Korsten, VML: “The ability to make a real world impact through advertising is bigger than it’s ever been”

Bas Korsten, VML: “The ability to make a real world impac...

By Mark Tungate

on Apr 16, 2024

Bringing people back to books

Bringing people back to books

By Mark Tungate

on Apr 16, 2024

Antoinette Beatson, BETC:

Antoinette Beatson, BETC: "We have a shared responsibili...

By Mark Tungate

on Apr 15, 2024

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The Hope Level

Marka: GRAACC

Agency: Ogilvy Brazil

Medya: Gaming

yıl: 2024

314

Smell Good, Good

Marka: Tom’s of Maine

Agency: VML New York

Medya: Television

yıl: 2024

823

Laundromatch

Marka: Heineken

Agency: Le Pub APAC

Medya: Events

yıl: 2024

169

I Exist

Marka: Casarão

Agency: Publicis Brasil Comunicação

Medya: İnteraktif

yıl: 2024

183

Rapunzel

Marka: Dorival

Agency: MullenLowe UK

Medya: Television

yıl: 2024

293

Basketball x Northern Soul

Marka: Lucozade

Agency: adam&eveDDB

Medya: Television

yıl: 2024

213

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