Enjoy AdForum’s daily roundup of the latest news, trends, and notable work in the advertising industry.
Move Over Twitter and Facebook, Snapchat Is How a New Generation Communicates
“With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities. Havas Chicago this week kicks off the second iteration of its Snapchat recruitment program for interns, calling on job seekers to create social media campaigns from among seven causes, from fighting hunger to ending gun violence. The winner will get a 10-week internship and the chance to lead an agencywide initiative supporting the cause they pitched.” More details at Adweek.
Advertising Overeaction: Starbucks Minimalist Red Cups Have Christmas Crusaders Seeing Red
“This year's holiday season red cups at Starbucks have stirred up critics who accuse the company of waging a war on Christmas. Starbucks said it removed ‘symbols of the season’ used in the past, which have included reindeer and ornaments, in favor of a simple, two-toned red cup.” Read the full story at CNNMoney.
Job of the Day: Senior Copywriter at Arnold in New York City
• The Sr. Copywriter is responsible for producing high quality creative and presentation deliverables. This role reports to the SVP Creative Director. This role produces and presents quality creative work to clients and team members. Contribute to the development of creative concepts through participation in brainstorming and other idea-generating team sessions
• Execute work through to completion by creating high impact, integrated advertising solutions
• Under the Creative Director, design concepts, storyboards and lines to support creative ideas for clients
• Maintain strong relationships with both internal creative team and external client
• Works with Jr Copywriter, Copywriter, Art Directors and Creative Directors to deliver great work
More details at Arnold.
Jos. A Bank Learns Tough Lesson in Advertising and Changing Consumer Behaviors
“Once your customers are used to receiving discounts, it’s really hard to wean them off. Just ask JCPenney, a company that conducted a spectacular nationwide failed experiment in misunderstanding one’s own customer base. This week, Men’s Wearhouse shared the news that their attempt to change the habits of Jos. A. Bank shoppers isn’t going so well: sales are way down.” For more details, visit Consumerist.
Droga5 and Uber Collaborate to Deliver Italian Grandmothers
Yesterday (on Sunday November 8th), Johnsonville and Uber teamed up in Chicago to deliver real Italian grandmas, also known as Nonnas, with free homemade sausages to lucky families. Traveling in tiny nonna homes hauled by Uber, the “Sausage Nonnas” dropped off Johnsonville sausage in her own Italian specialty: Sausage Rigatoni, Sausage Lasagna and Italian Sausage and Meatballs. With non-stop demand, the Nonnas operated at maximum capacity all day and delivered over 100 meals to lucky Chicagoans. For more visit www.sausagenonnas.com.
Advertising Faces a Future of Waning Significance in Technical World
“An industry that used to compete with Hollywood is starting to wonder if it has become a colonial outpost of Silicon Valley. The prime spots on the Cannes beachfront this year belonged to Facebook and Google. A recent report from Accenture said that “marketing is so inextricably linked to technology that, by 2017, chief marketing officers are projected to spend more on information technology and analytics than chief information officers.” Read the full story at the Financial Times.
Agency of the Week
Critical Mass: Critical Mass is a global experience design agency with a relentless focus on the customer. We’ve been doing digital for nearly two decades, but we still meet every challenge head on, with the same tenacity as we have since day one. We’re thinkers. Tinkerers. Makers. Do’ers. We speak a dozen different languages and are inspired by a million different things. But no matter our discipline or where we are in the world, we’re united by a common excitement for digital that’s absolute and contagious.
Because today is Monday, check out this moving and informative ad (below) by BBDO New York about identifying and helping children with autism.
