Mindgruve, one of the fastest growing modern marketing agencies in the U.S., has been selected to lead direct to consumer digital media efforts for PCA SKIN. Recently acquired by Colgate-Palmolive Company, PCA SKIN is a leader in professional skin care products that are trusted by dermatologists, plastic surgeons and aestheticians. Mindgruve will develop an integrated marketing strategy to optimize PCA SKIN's digital presence and increase online sales.
"PCA SKIN is committed to developing truly innovative products, providing exceptional skin health education and continuing to elevate our customer experience," said Lisa Girolamo, Senior Director, Digital Commerce and Marketing at PCA SKIN. "Mindgruve can deliver an integrated approach that will drive awareness and streamline accessibility across platforms. We believe that the synergy of these efforts will create a comprehensive digital marketing strategy that will deliver significant ROI."
Mindgruve's media team will implement an overarching digital media strategy designed to broaden awareness and drive direct to consumer sales. Mindgruve's development team will build a new website designed to enhance PCA SKIN's professional online courses and make skin health education seamless and accessible for PCA SKIN's network of aestheticians. The team will also manage the migration of legacy websites to newer e-commerce platforms with enhanced features and customer experiences.
"We're honored to partner with PCA SKIN, one of the fastest growing professional skincare brands. This is an exciting opportunity for Mindgruve to deliver strategy, development and design to create a new digital education experience," said Chad Robley, co-founder and CEO of Mindgruve. "We look forward to launching the new PCA SKIN ecommerce platform while continuing to optimize their digital marketing efforts."
About Mindgruve
We are a global, independent marketing agency comprised of strategists, creatives, media experts, data scientists and engineers from around the world driven by one common purpose — create groundbreaking work that helps brands drive business growth. For more information, visit https://mindgruve.com/.
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PCA SKIN®
Founded in 1990 as Physician's Choice of Arizona, Inc. by an aesthetician working with a handful of physicians, the company later evolved into Physicians Care Alliance, LLC, a global organization serving over 13,000 medical and aesthetic practices, with products sold in over 50 countries throughout the world. PCA SKIN® has been and continues to be a trusted innovator in the development of highly effective professional treatments and daily care products with the vision to improve people's lives by providing results-oriented skin care solutions that are backed by science for the health of your unique skin. PCA SKIN treatments and products are available through licensed skin health professionals that have been trained and certified by PCA SKIN in their use. www.PCASkin.com | Facebook.com/pcaskin | @pcaskin
