Production company REVERSE recently teamed up with agency The Many to produce a series of spots for the return of CareCredit’s “I Can” campaign. Directed by Romain Quirot, the :15 spots embrace the campaign slogan with a series of vignettes highlighting the “care” possibilities with CareCredit, the wellness and healthcare financing solution from Synchrony. Each spot provides a glimpse into the world of people using CareCredit, including vision, pet care, physical therapy, cosmetic, dental, and more.
REVERSE was tasked with producing dynamic visual stories conveying the patient empowerment afforded through CareCredit, while reinforcing the brand voice that has set CareCredit apart from competitors in the healthcare finance sector. Each spot opens with a wide shot of a CareCredit card. Zooming closer into the logo, various lifestyle scenes are revealed within it.
“The Many wanted these films to be lively and full of smiles to capture the liberation CareCredit users feel after financing the care they need,” says Quirot. “We embraced this pillar in every detail, from eclectic casting to vibrant art direction to dynamic camera moves and editing – all in 15 seconds.”
REVERSE also produced a :30 spot, a montage of all six spots. Quirot conducted the casting and shoot, which took place in locations throughout Austin, TX.
“These spots fit perfectly in Romain’s wheelhouse,” concludes Thibaut Estellon, Founder and Executive Producer at REVERSE. “He is a master portraiture in film, with a keen eye for casting, so his instincts were exactly what these character-centric spots required. He also has a unique ability to lull the viewer in with tactful shot choices and performances that get at the heart and energy of a story quickly, rather than relying on busy camera work and effects. We’re super proud of the final product and enjoyed every moment collaborating with The Many on this campaign.”
