Leading premium cannabis brand FloraCal Farms has this week launched, for a limited time only, their unique wine bottle-shaped bong as part of a new contest to encourage cannabis connoisseurs to smoke with sophistication and style.
FloraCal Farms hails from Sonoma County and as a leader in the premium cannabis space, it is affectionately known as "the wine of weed." To celebrate their heritage and unique connection to the wine country, FloraCal Farms has today launched “The Wine Bottle Bong Contest,” offering any cannabis user in California the opportunity to win one of 200 fully functional, hand blown wine bottle-shaped bongs.
Partnering with the brand’s creative agency, VaynerMedia LA, this campaign launch includes a number of videos showcasing the bong, a variety of social content, and print collateral for local dispensaries.
“As California’s premium purveyor of cannabis, Sonoma County has been home to FloraCal Farms since 2014. To highlight our new and exclusive Pheno Hunt series, we created the wine bottle bong as a fun way to showcase our local heritage and provide a unique and elevated experience to our customers.” - Ryan Cowell, California Brand Manager.
The contest kicks off this week and will run to June 27, when consumers who provide the most original, creative, and passionate descriptions of their “ultimate cannabis smoking experience” will be awarded their prize.