Today, Virtue, the agency born from VICE, has announced the appointment of Marianne Pizzi as Head of Client Services. She will oversee all of account management and client relationships across the US.
Pizzi joins from 360i where she spent the past two and a half years leading the agency’s most famous client, OREO, its MINI brand, and Nespresso. Prior to 360i, she worked at other notable agencies including Wieden+Kennedy, Ogilvy, 72andSunny, and Untitled Worldwide as well as on the client-side for Nike at world headquarters in Portland, OR. Throughout her 20 years of industry experience, Pizzi has worked with iconic clients including Apple, Coca-Cola, MINI, American Express, Nike, ESPN, IKEA, and Samsung.
In her new role, Pizzi will report directly to Ryan Mack, President of Virtue.
“Marianne brings an invaluable amount of experience across a diverse client range, but what stood out to me the most is her passion and commitment to the work. The actual stuff we concept, produce, and launch. She has a history of fighting for great ideas, and understands that at the end of the day, creative excellence and high impact work drives the growth of our business and defines our agency brand” said Ryan Mack, President, Virtue. “With her entrepreneurial spirit and management experience, she’s going to be a great addition to our team, and we are all thrilled to have her join.”
This appointment comes after a successful 2018 for the agency, garnering 20 new clients across North America including Target, Google Chrome, Bushmills, Weedmaps, TAZO, Sephora, Vega and many more. Additionally the agency released notable campaigns including Google Chrome’s Don’t Be a Browser, Park MGM’s Las Vegas Love Stories, and Dove Men+Care’s Dear Future Dads.
Since the start of 2019, Virtue has helped Target launch its new home essentials and personal care line, Smartly; created the category-ignoring ASICS campaign, This Is The Shoe; and helped Drug Policy Alliance urge New York State to end marijuana prohibition and Legalize It Right with the satirical Country Club Cannabis stunt.
“What Virtue has been able to do in just a short couple of years has been nothing short of astounding. From bringing on a massive and impressive client roster to releasing boundary-pushing campaigns, the agency has established itself as a true competitor in the marketplace,” said Pizzi. “With its positioning and resources within VICE, coupled with its impressive creative talent, there is something uniquely special about Virtue and I’m truly honored to be part of the team.”
Virtue is a global, full-service creative agency born out of VICE in Brooklyn with 26 offices across the globe. Virtue lives in the heart of culture, helping brands embrace and connect with an audience that sees and navigates the world with more nuance and sophistication than ever before. A world that demands more than a tagline. More understanding. More honesty. More importance. Virtue develops brand platforms, programs and campaigns that are culturally-rooted and youth-focused for clients such as Asics, AB-InBev, Bushmills, Unilever, Google, Target, Netflix, and Weedmaps, just to name a few.