| Başlık | The Race Is On |
| Haftanın | BBH Sport |
| Kampanya | The Race Is On |
| Reklamcı | London 2017 & IAAF World Championships |
| Marka | World ParaAthletics Championships and IAAF World Championships |
| İlk Yayınlanma Tarihi | 2016 / 8 |
| Sektör | Sports Teams, Sports Events |
| hikaye | The film opens with the nation’s favourite long-distance superstar and former World Champion, Paula Radcliffe, who sets about her daily run only to be overtaken by an eager member of the public in what transpires to be the nation racing to get to The Stadium, Queen Elizabeth Olympic Park. As the film continues, athletic greats including former World Record holder and Olympic medallist Colin Jackson, Paralympic gold medalists David Weir and Jonnie Peacock, and heptathlete Katarina Johnson-Thompson all find themselves in a race against the public man, woman, child and even lawnmower in tow – across the back drop of London, all eager to be part of 2017’s biggest event, back at the stadium which captured the nation in 2012. |
| felsefe | The campaign is set to galvanise the nation and recreate the spirit and passion for major sporting events hosted in London |
| Medya Türü | Television |
| Süre | |
| Prodüksiyon Şirketi | The Sweet Shop |
| Editing Şirketi | Tenthree |
| Post Prodüksiyon | Framestore |
| Ses | Factory Studios |
| Aktör | Paula Radcliffe |
| Reklam Sorumlusu | Heather Reading |
| Managing Partner | Luisa Fernandez |
| Yaratıcı Ekip | Claire Stokes |
| Yaratıcı Ekip | Maria Sousa Machado |
| Yaratıcı Yönetmen | Matt Moreland |
| Yaratıcı Yönetmen | Chris Clarke |
| Yaratıcı Yönetmen | Ewan Paterson |
| Strategy Director | Darius Karbassioun |
| Business Leader | Luisa Fernandez |
| Müşteri Direktörü | Aymara Blanco |
| Yönetmen | Mark Albiston |
| Editör | Billy Mead |
| Prodüksiyon Sorumlusu | Justin Edmund-White |