Başlık | Food Euphoria |
Haftanın | Hell Yeah! |
Kampanya | Food Euphoria |
Reklamcı | Farmdrop |
Marka | Farmdrop |
İlk Yayınlanma Tarihi | 2020 / 8 |
Sektör | Online Retail, E-store |
felsefe | The campaign, by creative agency Hell Yeah! uses the tagline ‘Food Euphoria’ to show that food made the right way feels and tastes amazing. The central creative for the work is a TV spot that features the 1990s classic ‘Sweet Harmony’ by UK-based rave act Liquid. The ad shows a farmworker dancing with abandon to the trance track as the sun rises. The TV spot will air on Channel 4 and Sky channels, while the wider ‘Food Euphoria’ campaign will also run with outdoor and bus ads across the TfL network and on social channels. A radio campaign will launch later in the year. The campaign was produced in-house with Hell Yeah’s production company Studio Yes and was turned around in six weeks - strategy, creative and production. |
Medya Türü | Television |
Süre | |
film müziği | Sweet Harmony by Liquid |
Grade | Framestore |
Head of Marketing & PR | Damian Hind |
Prodüksiyon Şirketi | Studio Yes |
Media Buying Agency/Media Planner | Squadron Venture Media |
Business Leader | Josh Clarricoats |
Müşteri Direktörü | Danny Murphy |
Creative Lead | Dulcie Cowling |
Yaratıcı Yönetmen | Kieron Roe |
Yaratıcı Yönetmen | Dominic Moira |
Brand Strategy | Tom Newton |
Design Lead | Dave Wood |
Artworker | Joe Ivill |
Fotoğrafçı | Natale Towell |
Prodüksiyon Sorumlusu | Sam Ojari |
Prodüktör | Alessia Lendrum |
Yönetmen | Dave Bullivant |
Görüntü Yönetmeni | Adam Scarth |
Editör | Flaura Atkinson |
Editing Şirketi | Stitch |
Grade | Dominic Phipps |
Ses | Ben Brannan |
Music Supervision | Theodore |