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Yaratıcı Çalışma: 323

Ödüller: 212

Yaratıcı Çalışma: 323

Sound Lounge

149 5th Avenue 13th Floor
New York 10010
telefon: (+1) 212 388-1212
E-Posta:
web sitesi:

MasterCard's Priceless Pep Talks

Start with a superstar athlete, mix in some sincere, yet tongue-in-cheek humor, add a dash of good looks, serve using cutting-edge technology, and what do you get? A delicious campaign result: over 91,000 text messages sent, more than 3 million unique video viewed, and over 744,000 emails sent among consumers who participated.

MasterCard used the popular NFL quarterback Peyton Manning for the campaign, which allowed consumers to visit a website to trigger the creation of customized video messages from Manning to their friends. A friend's finished video would appear as if Manning has filmed it just for that friend, no doubt lending the right ingredient, personalization, to have made this campaign such a success.

This video case study recreates how everything comes to
BaşlıkPep Talk - Peyton Manning Website
Haftanın
Kampanya Peyton PepTalks - MasterCard
Reklamcı MasterCard International
Marka MasterCard

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PostedEylül 2008
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