| Başlık | Lycra® moves you |
| Haftanın | Publicis Sapient London |
| Kampanya | LYCRA® MOVES YOU™ |
| Reklamcı | INVISTA |
| Marka | Lycra® |
| İlk Yayınlanma Tarihi | 2014 / 9 |
| Sektör | Textile |
| hikaye | The TVC features a young woman wearing a range of LYCRA® infused garments. She is transported through a series of different situations in a typical day, and in these environments each dramatic movement her body makes is captured in a time-lapse ‘trail’ effect to convey the new LYCRA® MOVES YOU™ campaign idea. The action is set to the soundtrack of Nouvelle Vague’s ‘Dance With Me’ track which was specially re-recorded to change the lyrics to ‘Move With Me’. |
| felsefe | The advertising is designed to engage emotionally with consumers by increasing awareness of the qualities LYCRA® offers as a fibre. Its ultimate aim is to force brand reappraisal and create desire for LYCRA® right along the entire value chain – fabric mills, garment brands, retailers and consumers. |
| Medya Türü | Television & Cinema |
| Süre | |
| film müziği | Dance With Me |
| Post Prodüksiyon | Glassworks |
| Ses Prodüksiyonu | Wave Studios |
| Editing Şirketi | Final Cut |
| Yaratıcı Yönetmen | Justin Barnes |
| Ajans Prodüktörü | Stephen Worley |
| Müşteri Direktörü | Mike Falconer |
| Müşteri Direktörü | Naomi Hirst |
| Prodüksiyon Şirketi | Independent |
| Yönetmen | Philippe André |
| Prodüksiyon Şirketi Prodüktör | Cathy Green |
| Görüntü Yönetmeni | David Ungaro |
| Editör | David Webb |