MPC wins only VFX Gold Lion awarded Cannes 2014

We are thrilled to announce that MPC have collected a prestigious Gold Lion in Cannes over the weekend.

Assassin's Creed IV Black Flag, Defy was awarded the top honour in the VFX Film Craft category on Saturday night. MPC were the only studio to have been awarded Gold in the VFX category, which can often have a number of winners.

The ambitious spot was conceived by agency Sid Lee Paris and directed by Adam Berg from Stink. The brutal cinematic seamlessly blends epic live action with complex VFX techniques, as ships burn and men are mercilessly slain in the 90” spot. The ambition was to capture much of the action in-camera and then integrate bespoke and highly complex VFX to create a gritty, yet realistic film that keeps the authenticity of the game intact.

MPC’s VFX team, led by Franck Lambertz and Fabian Frank utilised the full spectrum of creative VFX disciplines to craft the film. Mark Gethin completed the grade from MPC's LA studio.