| Başlık | Heinz Draw Ketchup |
| Haftanın | Rethink Communications Inc. |
| Kampanya | Heinz Draw Ketchup |
| Reklamcı | Kraft Heinz |
| Marka | Heinz |
| İlk Yayınlanma Tarihi | 2021 |
| Sektör | Mayonnaise, Ketchup, Mustards |
| hikaye | We anonymously asked people all over the world to draw ketchup. The result? They all drew Heinz.The experiment was conducted with dozens of participants across five continents, none of whom had any idea what brand the experiment was for. All they were told was to “draw ketchup,” and most reacted by drawing a bright red bottle with “Heinz” written on it.Those labels were featured on a limited-release run of Heinz bottles, and on digital billboards. |
| Medya Türü | Case Study |
| Süre | |
| Sound & Music | Vapor Music Group |
| Yaratıcı Ajans Başkanı | Aaron Starkman |
| Yaratıcı Yönetmen | Mike Dubrick |
| Head of Art and Creative Director | Joel Holtby |
| Yaratıcı Yönetmen Ortağı | Zachary Bautista |
| Sanat Yönetmeni | Zachary Bautista |
| Reklam Yazarı | Geoff Baillie |
| Tasarımcı | Jaclyn McConnell |
| Chief Strategy Officer | Sean McDonald |
| Strategist | Julian Morgan |
| Prodüktör | Alex Butt⠀ |
| Production Coordinator | Spencer J. Houghton |
| Basılı Malzeme Prodüktörü | Narine Artinian |
| Prodüksiyon Şirketi | R+D Productions |
| Görüntü Yönetmeni | Scott McClelland |
| Editör | Stephen Parker |
| Online / Grading | Emmett Maloney |
| Müşteri Direktörü | Amy Greenspoon |
| Müşteri Direktörü | Kai de Bruyn Kops |
| Müşteri Temsilcisi | Allie Kennedy |
| Engineer | Art Mullin |
| Public Relations | The Colony Project |
| Medya Ajansı | Carat |
| Community Management | SALT |
| Reklam Sorumlusu | Nina Patel |
| Reklam Sorumlusu | Daniel Gotlib |
| Reklam Sorumlusu | Chanel Simpson |
| Reklam Sorumlusu | Keeyan Arvandi |