Başlık | 1914 |
Haftanın | AMV BBDO |
Kampanya | Christmas is for Sharing |
Reklamcı | Sainsbury's |
Marka | Sainsbury's |
Posted | Kasım 2014 |
Sektör | Department Stores, Supermarkets |
Sorun | This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. Description This ad recreates the so-called ‘Christmas Truce’ that took place during the First World War. An event that has become part of popular culture in the UK. The chocolate bar featured in the ad went on sale in Sainsbury’s stores across the country. All profits went to the UK’s leading veterans’ charity, The Royal British Legion. More than one million bars of chocolate were sold, raising over £500,000. Proof that a Christmas ad can do more than just sell things. It can also do good. |
Medya Türü | Web Film |
Süre | |
Medya Ajansı | PHD UK |
Prodüksiyon Şirketi | Rattling Stick |
Editing Şirketi | Work |
Müzik | Wave Studios |
Ses | Wave Studios |
Prodüksiyon Şirketi | Good Oil |
Ses Post Prodüksiyon | Woodwork music |
Post Prodüksiyon | The Mill London |
Yaratıcı Yönetmen | Michael Durban |
Yaratıcı Yönetmen | Tony Strong |
Sanat Yönetmeni | Tim Riley |
Yaratıcı Yönetmen | Alex Grieve |
Yaratıcı Yönetmen | Adrian Rossi |
Ajans Prodüktörü | Rebecca Scharf |
Prodüksiyon Şirketi Prodüktör | Sally Humphries |
Yönetmen | Ringan Ledwidge |
Görüntü Yönetmeni | Alwin Kuchler |
Kamerasaman | Alwin Kuchler |
Editör | Rich Orrick |
Ses | Aaron Reynolds |
Reklam Yazarı | Tim Riley |