Transport for London (TfL) is targeting young teenagers aged 11-14 with an integrated campaign encouraging responsible behaviour and to persuade them to give their full attention to crossing roads. See the full article here http://www.thedrum.com/news/2015/03/17/tfl-re-imagines-hare-and-tortoise-encourage-young-teens-thinkslow
And see all the latest work from Sara Dunlop here in the Rattling Stick profile