| hikaye | Directed by Photoplay's Scott Otto Anderson, the launch TVC for the P&O cruises campaign features cruise holiday makers sampling the new Pacific Explorer's best activities. The launch TVC draws on clever visual transitions to show people enjoying all the locations of the new ship and how the Pacific Explorer has something for everyone, literally. The campaign will run in cinemas and TV supported by a content campaign of 11 x 15 second films that feature Australian comedian, Dave Hughes, who also makes a brief appearance in the launch commercial. |