| Başlık | Mach das einzig Wahre |
| Haftanın | Amsterdam Worldwide Group |
| Kampanya | Do It Right |
| Reklamcı | Warsteiner Brauerei |
| Marka | Warsteiner |
| İlk Yayınlanma Tarihi | 2014 / 4 |
| Sektör | Beers, Ciders, Lagers |
| hikaye | We created momentum through the campaign's brand spots: a quick series of scenes set to a pace-building music track, and a voiceover message that provokes and challenges the viewer: whatever it is you do - no matter what that is - do it right. Each scene features a brief glimpse into the lives of authetic personalities, who will also appear in online documentary-style interviews to expand on their stories. |
| felsefe | Our challenge was to take a classic, 260-year old beer brand into the 21st century and re-establish it as the innovator of the premium segment, both in Germany and 60 markets around the world. To achieve this, we created a strategic platform and an integrated campaign that highlights the shared attitude between the people and Warsteiner as a brand. Through evolving the existing brand claim 'Das einzig Wahre' ('The only true thing') to 'Mach das einzig Wahre' (Do it Right) we switched the focus from the product to the people to make it more accessible, inclusive and modern. The campaign’s engaging TV spots draw the viewer up in the momentum of their imagery, whilst the message provokes and challenges: whatever it is you do, do it right - Mach das einzig Wahre. Online documentary-style interviews tell the stories of the authentic personalities featured in the TV ads, and media placements across Print, OOH and Cinema support the fully integrated platform. |
| Sonuç | Campaign launched in April 2014. Results to follow.First indicators show that, in one month, the campaign achieved six times more views than the previous TVC campaign did in the last three years. It is now the most viewed online piece of content in the history of the brand. |
| Medya Türü | Television |
| Süre | |
| Post Production Company | Darlings Post |
| Music Supervision | Audentity Music & Sound |
| Strateji Planlamacı | Uli Kurtenbach |
| Yaratıcı Yönetmen | Richard Gorodecky |
| Senior Copywriter | Richard Gorodecky |
| Senior Art Director | Daniel Peirón |
| Reklam Yazarı | Amadeus Henhapl |
| Reklam Yazarı | Karen Cardy |
| Sanat Yönetmeni | Fabian Hupfauf |
| Client Services Director | Megan Wooding |
| Client Manager | Agathe Wiedemair |
| Ajans Prodüktörü | Neil Henry |
| Prodüksiyon Şirketi | RadicalMedia |
| Director | Hanna Maria Heidrich |
| Görüntü Yönetmeni | Franz Lustig |
| Assistant Director | Gregor Stitzl |
| Assistant Director | Joe Nolan |
| Prodüksiyon Sorumlusu | Catherine Baikousis |
| Prodüktör | Tobias Steinhauser |
| Head of Editing | Doug Hancock |
| Head of VFX | Robert Okker |
| Colourist | Ritual Digital |
| Compositor | Chaja Koe |
| Compositor | Floris van der Veen |
| In-house Producer | Violeta Nikolova |
| Ses Tasarım Şirketi | Niels den Otter |
| Ses Tasarım Şirketi | Guido Maat |
| Müzik Lisansı | Niels den Otter |
| Sound Recording | Nick Smith |