BaşlıkSexy Fingers
Kampanya Sexy Fingers
Reklamcı Aides
İlk Yayınlanma Tarihi
Sektör Institutional/Public Interest/Non-Profit Org.
Slogan Sexy Fingers
felsefe The french organization AIDES and JWT Paris launches SEXY FINGERS.
The new AIDES campaign, all about rhythm and technicolor is acting as a decisive argument for an important matter: Rapid HIV testing (results in 20 minutes or less). Full of colors, energy, and originality, the message is simple: one finger is enough to play, but also to get tested for HIV.
The campaign includes a website (, a clip ( and of course an Android application to play with (
AIDESAIDES was set up in 1984 and was state-approved in 1990. It is the leading HIV/Aids organization in France. Since the beginning, the objective of the organization has been to reach people infected and / or affected by Aids in order to organize themselves and cope with this new disease. 
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