| Başlık | When You Drive, Never Drink. Jackie |
| Brief | A cover version of David Bowie's "Heroes" accompanies this spot featuring legendary racing driver Jackie Stewart across the decades. As time goes on, one thing remains constant: he never drinks and drives. Heroes show moderation too. |
| Haftanın | Publicis Italy |
| Kampanya | When You Drive, Never Drink |
| Reklamcı | Heineken |
| Marka | Heineken |
| İlk Yayınlanma Tarihi | 2016 / 9 |
| Ürün | Formula 1 Sponsorship |
| Sektör | Beers, Ciders, Lagers |
| hikaye | A TV commercial, featuring road safety pioneer and F1® legend, Sir Jackie Stewart, creatively communicates a powerful anti-drink driving message where consumers are left in no doubt – when you drive, you never drink. It reinforces the company’s view that when you’re behind the wheel, abstinence is the only option. |
| Medya Türü | Television |
| Süre | |
| Aktör | Jackie Stewart |
| Brand Director | Gianluca Di Tondo |
| Yaratıcı Ajans Başkanı | Bruno Bertelli |
| Yaratıcı Yönetmen | Cristiana Boccassini |
| Reklam Yazarı | Bruno Vohwinkel |
| Sanat Yönetmeni | Alessandro Candito |
| Strateji Planlamacı | James Moore |
| Müşteri Direktörü | Lorenza Montorfano |
| Müşteri Temsilcisi | Silvia Ghiretti |
| Ajans Prodüktörü | Mariella Maiorano |
| Yönetmen | Gary Freedman |
| Prodüksiyon Sorumlusu | Christiane Dressler |
| Prodüksiyon Şirketi Prodüktör | Jason Kemp |
| Görüntü Yönetmeni | Stéphane Vallée |
| Post Prodüksiyon | MPC London |
| Yaratıcı Yönetmen | Bill McNamara |
| Özel Efektler | Adam Crocker |
| Özel Efektler | Phil Whalley |
| Grading/Online | MPC |
| Renkçi | Jean-Clément Soret |
| Prodüksiyon Şirketi | Anorak |
| Müzik | Sizzer |
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