Playboy Fragrances - "Playboy Make the Cover"

SID LEE PARIS

SID LEE PARIS Paris, France

Ödüller

15392

Marka: Playboy Fragrances
Ülke: France

Reklamcı: Playboy Enterprises International, Inc.

Başlık	Playboy Make the Cover
Haftanın	SID LEE PARIS
Kampanya	Playboy Make the Cover
Reklamcı	Playboy Enterprises International, Inc.
Marka	Playboy Fragrances
İlk Yayınlanma Tarihi	2020 / 10
Sektör	Perfumes
felsefe	For decades, Playboy has been one of the world’s most recognized magazines; now together with Sid Lee Paris and Designer Parfums, Playboy Fragrances is launching two brand new fragrances, Make the Cover for Him and for Her that bring their legendary style, charisma and enduring legacy to life. The all- new fragrances are a homage to the brand’s iconic past while also building a connection with the younger generation. It is about embracing all types of beauty and showing that anyone can ‘Make the Cover’ not just the traditional archetypes, all it takes is confidence and self-esteem. The brand’s future is built on its legendary past, while also embracing this new modern attitude. To help bring this global campaign to life Sid Lee Paris worked with British director and photographer Nadia Lee Cohen, who has worked on music video clips for A$AP Rocky and Kali Uchis, to deliver a 1- min film and several print images. Her creations showcase the legacy of the Playboy brand while highlighting the new attitude, style and inclusiveness of Make the Cover fragrances. Shot in LA, Cohen brings her signature style to the film, giving it a retro feel, while the spot’s diverse cast illustrates inhibition, seduction, rebellion, and exploration that drive self-expression. Primarily featuring non-actors and personalities from a wide range of industries such as Richie Shazam, Erik Bragg, Sara Cummings and Victoria Jancke, the film delivers an authentic feeling, free from conventions that shows off a diverse group, all united by the attitude it takes to ‘Make the Cover’.
Medya Türü	İnteraktif
Süre	54 seconds
Joint Managing Director, Designer	Arkesh Shah
Global Head Marketing Communications	Pascale Fontaine
President	johan delpuech
Yaratıcı Ajans Başkanı	Sylvain Thirache
Yaratıcı Yönetmen	Stéphane Soussan
Sanat Yönetmeni	Ludovic Gontrand
Reklam Yazarı	Aurore Cremmydas
Strategy Managing Director	Bruno Lee
Strategist	Amboise Soule
Group Account Director	Jessica Ferris
Müşteri Temsilcisi	Trisha Mitra
Prodüktör	Thomas Laget
Ajans Prodüktörü	Marine Redon
Operations Director	Antoine Ferrari
Prodüksiyon Şirketi	Solab
Prodüktör	Nicolas Tiry
Prodüktör	Amine Ketem
Production Service Company	Dmb
Yönetmen	Nadia Lee Cohen
Fotoğrafçı	Nadia Lee Cohen
Görüntü Yönetmeni	Arnau Valls Colomer
Stilist	Chloe and Chenelle
Prodüktör	Brittany Porter
Hairdresser	Sami Knight
Behind the Scenes	Frank Pfeifer
Post Prodüksiyon	Mathematic
Post-production Producer	Julie Lagadec
Post-production Producer	Raimbaut Gaffier
Editör	Adriana Legay
Renkçi	Mathieu Caplanne