Başlık | Fish |
Haftanın | Fallon |
Kampanya | Be more PBS |
Reklamcı | Public Broadcasting Service |
Marka | PBS |
Posted | Mayıs 2003 |
Sektör | TV/Radio Programs & Stations |
Slogan | Be more. Fearless. |
hikaye | A goldfish, inspired by watching a PBS nature program, makes a leap out of his bowl that leads him on an astonishing, perilous journey. In the end, he miraculously joins a group of salmon swimming upstream, just like the ones he earlier saw on TV. The conclusion: Be more fearless. |
felsefe | The opportunity was to leverage the unique role PBS plays in broadcasting and public service. Fallon developed the "Be More" to reflect PBS's mission: inspiring people to engage more deeply in the world around them. The campaign distinguished PBS from all other broadcasters and highlighted the benefits viewers valued most about the brand. |
Sorun | Stay Curious successfully gave the brand a fresh look and hit a common chord with viewers and stations. The next challenge was to further differentiate PBS from the competition: how could PBS position itself against the emerging sea of networks and cable stations? |
Medya Türü | Television |
Süre | |
Market | United States |
Editing Şirketi | Whitehouse Post |
Ses Tasarım Şirketi | Human |
Grup Yaratıcı Direktörü | Bruce Bildsten |
Reklam Yazarı | Mike Gibbs |
Sanat Yönetmeni | Gerard Caputo |
Prodüktör | Mark Sitley |
Ajans Prodüktörü | Tom Anderson |
Prodüksiyon Şirketi | Independent Artists |
Yönetmen | Alfonso Cuaron |
Prodüktör | Susanne Preissler |
Prodüktör | Lindsay Skutch |
Prodüktör | Liam Ahern |
Editör | John Smith |
Özel Efektler | The Mill London |
Müzik Şirketi | Amber Music |