Müller - "Lead a Muller Life"

TBWA\London

TBWA\London London, United Kingdom

Ödüller

12791

Marka: Müller
Ülke: United Kingdom

Reklamcı: Müller

Başlık	Lead a Muller Life
Haftanın	TBWA\London
Kampanya	Lead a Muller Life
Reklamcı	Müller
Marka	Müller
Posted	Şubat 2005
Ürün	Yogurt
Sektör	Milk & Cold Desserts
Slogan	Lead a Müller life.
hikaye	Visuals of many different kinds of people dancing in unsual places. The conclusion shows many of these people eating Muller yogurt ending with the tag line, 'Lead a Muller Life'.
felsefe	The convention saw the commoditised competitors competing on rational product benefits. Through disruption, TBWA London and Muller took the brand out of the yogurt market, and into the much more lucrative world of snacking.
Sorun	As the number three grocery brand, some might say that Muller are in a strong position, but they have ambitions to grow further. We aim to take them out of the relatively narrow-framed yogurt market which is filled with private labelled competitors and little potential for market share growth.
Sonuç	The campaign has only recently launched but Muller have had the best January sales figures in its history and received over 800 letters of appreciation for the new campaign.
Medya Türü	Television
Süre	60 seconds
Market	United Kingdom
film müziği	Ive Got Life
Prodüksiyon Şirketi	Weilands
Editing Şirketi	Whitehouse Post
Yaratıcı Yönetmen	Carol Haig
Yaratıcı Yönetmen	Phil Martin
Ajans Prodüktörü	Diane Croll
Yönetmen	Jeff Thomas
Prodüksiyon Şirketi Prodüktör	Alex O'Neal
Editör	John Smith
Post Prodüksiyon	The Mill London
Prodüktör	Helen Weil
Özel Efektler	Yourick Van Impe
Reklam Yazarı	Carol Haig
Sanat Yönetmeni	Phil Martin
Ses Tasarım Şirketi	Parv Thind
Ses Tasarım Şirketi	Jack Sedgwick