The ALS Association - "Knock ALS out of the park"

BBDO New York

BBDO New York New York, United States

2611

Başlık	Knock ALS out of the park
Haftanın	BBDO New York
Kampanya	Knock ALS out of the park
Reklamcı	The ALS Association
Marka	The ALS Association
İlk Yayınlanma Tarihi	2019 / 10
Sektör	Disease Awareness, Support Groups & Associations
hikaye	For most baseball batters, the major goal is a home run: “Knocking it out of the park.” For the ALS Association, the major goal is finding a cure: “Knocking ALS out of park” – and sending the debilitating disease far, far away. To merge these two passions, Major League Baseball and the ALS Association have teamed up with BBDO New York to raise awareness for the cause. Billboards and in-store posters – which resemble the outfield wall at Target Field, home of the Minnesota Twins – are a play on the foot measurements printed on the outfield walls of baseball stadiums. The digital component encourages fans to create their own Home Run Selfie at www.donateALS.org. You simply snap a picture and, using geo-location technology, your precise distance from home plate at Target Field pops up. The suggested donation amount matches your distance. So, if you are 9,374 feet from home plate, you’re provided with the choice of giving: $9.37, $93.74 or $937.40.
Medya Türü	Interactive Outdoor Experience
Süre	23 seconds
Worldwide Chief Creative Officer	David Lubars
Yaratıcı Yönetmen	Mike Boulia
Yaratıcı Ajans Başkanı	Greg Hahn
Yaratıcı Yönetmen	Tom Kraemer
Yaratıcı Yönetmen	Jens Waernes
Sanat Yönetmeni	Shayne Alexander