Brian Williams
Director at Colony, Butter, Bang TV, Super 68
LONDON, United Kingdom
BaşlıkVictory fridge
Haftanın
Kampanya Victory fridge
Reklamcı ABInbev / Grupo Modelo
Marka Bud Light
İlk Yayınlanma Tarihi 2018 / 8
Sektör Beers, Ciders, Lagers
hikaye The Cleveland Browns’ win-less 2017 NFL season was one of the most disheartening in football history. But fans remained loyal. Bud Light, the NFL’s official beer sponsor, wanted to honor the team's supporters and give fans a celebration to remember if the Browns finally won. Enter Victory Fridges. The refrigerators were installed in bars, stocked with limited edition Bud Lights, and sealed with WiFi connected locks When the Browns finally won, all the fridges simultaneously unlocked, sharing thousands of celebratory Bud Lights with fans.
Medya Türü Public Relations
Süre
EVP
Vice President (VP)
Vice President (VP)
Senior Manager
Yaratıcı Yönetmen
Senior Associate
Junior Associate
Associate
Director, Marketing Communications and Media
Partnerships Director

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