Direct Line - "Film 4 Idents"

Saatchi & Saatchi

Saatchi & Saatchi London, United Kingdom

Ödüller

13921

Marka: Direct Line
Ülke: United Kingdom

Reklamcı: Direct Line

Başlık	Film 4 Idents
Haftanın	Saatchi & Saatchi
Kampanya	Film 4 Idents
Reklamcı	Direct Line
Marka	Direct Line
Posted	Haziran 2020
Sektör	Insurance
felsefe	In the movies, anything can happen. Which is perfect for Direct Line Insurance, because it had the opportunity to sponsor Film on 4, with idents in the ad breaks of famous movies. The idea was for a call centre that took calls and responded to events happening in the films, as they happened. Saatchi & Saatchi created over 60 idents that, with clever media buys, perfectly lined up with iconic insurance-related events in the movies. The imaginary call centre took calls from Hollywood’s biggest blockbusters, including a helicopter crash from The Matrix, and axe damage to a bathroom door from The Shining.
Medya Türü	Case Study
Süre	106 seconds
Prodüksiyon Şirketi	Rattling Stick
Editing Şirketi	The Assembly Rooms
Post Prodüksiyon	Framestore
Ses Tasarım Şirketi	Factory Studios
Yaratıcı Ajans Başkanı	Guillermo Vega
Yaratıcı Yönetmen	Dan Treichel
Yaratıcı Yönetmen	Franki Goodwin
Yaratıcı Ekip	Ryan Price
Yaratıcı Ekip	Harriet Ronn
Yaratıcı Ekip	Barney Spiro
Business Leader	Richard Sweetman
Müşteri Direktörü	Paul McHugh
Müşteri Temsilcisi	Juliet Cornick
Strateji Planlamacı	Rui Ferreira
Ajans Prodüktörü	Marie Hughes
Production Supervisor	Isaac Addo
Yönetmen	Daniel Kleinman
Prodüksiyon Sorumlusu	Johnnie Frankel
Prodüktör	Stuart Bentham
Editör	Eve Ashwell
Post-production Producer	Helen Hughes
Sound Designer	Dan Beckwith
Brand Director	Kerry Chilvers
Marketing Manager	Kirsty Hoad
Manager, Brand Marketing	Emma Taylor
Partner	Oli Scargill
Direktör	Marine Turner
Head of Sponsorship & Events	Chris Fuller
Prodüksiyon Sorumlusu	Rick Chambers
Associate Director	Andrew Gifford