| Başlık | Golf |
| Haftanın | Saatchi & Saatchi |
| Kampanya | Mr Kipling - Manor Bakeries |
| Reklamcı | Manor Bakeries |
| Marka | Mr Kipling |
| Posted | Kasım 2002 |
| Ürün | Lemon Slices |
| Sektör | Cakes, Desserts |
| Slogan | Exceedingly good |
| felsefe | Re-inventing a Brand Icon How do you stem a ten-year decline in brand share when youre shackled to a relic of the past? For Mr Kipling, the answer was to walk a strategic tightrope between cremation and re-incarnation, rebuilding the brand and its (in)famous icon. Since re-launch market share has witnessed 8% growth year on year. Average annual number of packs per person is up 17.6% and annual spend up by £1.07 per person not inconsiderable for a brand thats bought by 52% of UK households! |
| Medya Türü | Television |
| Süre | |
| Market | United Kingdom |
| Yaratıcı Yönetmen | David Droga |
| Sanat Yönetmeni | Stuart Mills |
| Sanat Yönetmeni | Antony Nelson |
| Reklam Yazarı | Rupert Jordan |
| Reklam Yazarı | Mike Sutherland |
| Yönetmen | John Marles |
| Reklam Sorumlusu | Ian Ayling |
| Strateji Planlama | Thea Tetley |
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