| Başlık | Bettini (Horizontal) |
| Haftanın | Goodby Silverstein & Partners |
| Kampanya | Bettini (Horizontal) |
| Reklamcı | Specialized Bicycle Components, Inc. |
| Marka | Specialized |
| Posted | Nisan 2008 |
| Sektör | Leisure & Sport Equipment |
| Slogan | I Am Specialized |
| Medya Türü | |
| Yaratıcı Yönetmen | Rich Silverstein |
| Sanat Yönetmeni | Frank Aldorf |
| Sanat Yönetmeni | Wyeth Koppenhaver |
| Reklam Yazarı | Nick Prout |
| Ajans Prodüktörü | Renata Robinson |
| Fotoğrafçı | Jens Boldt |
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