De Cabrón Chillis - "Rocket Woman"

Fullpack Comunicação Rio de Janeiro, Brazil

3484

Marka: De Cabrón Chillis
Ülke: Brazil

Reklamcı: De Cabrón Chillis

Başlık	Rocket Woman
Haftanın	Fullpack Comunicação
Kampanya	Rocket Lunch
Reklamcı	De Cabrón Chillis
Marka	De Cabrón Chillis
İlk Yayınlanma Tarihi	2019 / 4
Sektör	Herbs & Spices
hikaye	When you taste the intense De Cabrón's Traditional Chipotle Sauce, made with selected jalapeños and smoked with fruit firewood for 288 hours in a row, you feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket.
felsefe	The concept for the piece was based on the sensation you feel when tasting the intense De Cabrón’s Traditional Chipotle Sauce. You feel more than an explosion of flavors. You feel like your mouth is on fire and your body is about to become a rocket. Using a fun language, with a lot of details, we created a character, all modeled in 3D, which looks like a rocket. The inspiration came from real rocket launch photos and videos.
Sorun	The De Cabron's Traditional Chipotle sauce is a strong pepper. Considered one of the hottest they have. So, their briefing was to create a piece of advertising that could show people how strong it really is.
Sonuç	The points of sale of the De Cabron are usually crowded. So we needed something with a good visual impact to draw people's attention. In order to do that, we created two prints that passed the message in a very fun e simple way. It could also be used on social media and print ad (newspaper and magazine).
Medya Türü	Newspaper
film müziği	-
Yaratıcı Ajans Başkanı	Álvaro Rodrigues
Yaratıcı Yönetmen	Álvaro Rodrigues
Yaratıcı Yönetmen	Bruno Almeida
Sanat Yönetmeni	Felipe Paganoti
Reklam Yazarı	Igor Pontes
Reklam Yazarı	Tiago Daltro
Reklam Sorumlusu	Leo Spigariol