AdForum
Joe Sciarrotta
Joe Sciarrotta
USA CCO at Ogilvy & Mather, Chicago
Chicago, United States
Düzelt
See all work
BaşlıkJimmy Dean’s 50th Anniversary: Historic Landing
Haftanın
Kampanya Jimmy Dean’s 50th Anniversary
Reklamcı Sara Lee
Marka Jimmy Dean
İlk Yayınlanma Tarihi 2019 / 7
Sektör Fresh Meat, Sausages
hikaye To celebrate the 50th Anniversary of Jimmy Dean's sausages, a couple of the brand's fans snuck their way into historic events.
felsefe 1969 was a big year for America, but it was an even bigger year for breakfast. Jimmy Dean introduced better quality sausage. To celebrate that, we’re hijacking other famous 50ths throughout the year to both honor them and remind everyone that we were there too. For the two biggest anniversaries, we recreated iconic photos so we could extend the scene and have someone actually eating Jimmy Dean during this amazing milestone. Everything from the NASA control terminals to the Woodstock stage was built by hand to the exact specifications of the originals. By matching the camera angle of the actual photo, we were able to seamlessly extend the moment making it feel as authentic as possible. Sandro and his team did hundreds of hours of research on set design, wardrobe, hair styles and equipment to ensure every little detail was period correct. The result was a pair of images that pay homage to history while celebrating Jimmy Dean’s 50th anniversary in a new, unexpected way. The final spreads were featured in TIME and Rolling Stone magazine. The goal of our campaign is to remind people in as many surprising ways as possible that 1969 changed America and breakfast forever.
Medya Türü Print
Süre
Medya Ajansı
Medya Planlama
Medya Planlama
Medya Planlama
Müşteri Süpervizörü
Müşteri Süpervizörü
Müşteri Direktörü
Müşteri Direktörü
Müşteri Direktörü
Planning Director
Strateji Planlama
Direktör
Yaratıcı Ajans Başkanı
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen
Yaratıcı Yönetmen Ortağı
Prodüktör
Ajans Prodüktörü
Fotoğraf / İlustrasyon
Fotoğrafçı
Fotoğrafçı
Fotoğrafçı
Retoucher

People related to this work

İlgili reklamlar

Trending

Beatriz Arce

Managing Director
Madrid, Spain
PS21

Professional with more than 18 years of experience. All my life w...

Gina Kelly

Art Director
LONDON, United Kingdom
AMV BBDO

Central Saint Martins BA (hons) Graphic Design, spec...

Billy Faithfull

Executive Creative Director
London, United Kingdom
Engine Group

WCRS has promoted creative team Ross Neil and Billy Faithfull to...

Aaron Cole

Partner
London, United Kingdom
AA-X Ventures

Ex-advertising and PR person at Fallon, Mother, Wieden+Kennedy, E...

Myra Nussbaum

CCO & President
Chicago, United States
Havas

Myra Nussbaum is President and Chief Creative Officer of Havas Ch...

Martin Spillmann

Owner
Zurich, Switzerland
Spillmann/Felser/Leo Burnett

Martin has been independent Creative Director since 2006. He star...

Chris Sumner

SVP, Business Development & Strategy
Los Angeles, United States
Refinery29, Inc.

I am Head of Business Development & Strategy at Refinery29. My ro...

Naomi Troni

Global CMO
New York, United States
VML

Naomi joined Wunderman Thompson in 2020 as Global Chief Marketing...
SEE MORE TALENT

Create a free Talent profile and become a member of AdForum

Get Started