Başlık | Marlene’s Tip: Lucky |
Haftanın | Arnold |
Kampanya | Tips From Former Smokers |
Reklamcı | Centres for Disease Control & Prevention |
Marka | CDC |
İlk Yayınlanma Tarihi | 2014 / 4 |
Sektör | Anti-Drug/Alcohol/Tobacco Message |
Slogan | You can quit. |
Sonuç | The Tips campaign isn’t about showing that cigarettes kill. We feature real people living with the actual ramifications of a tobacco-related disease. They give helpful tips to current smokers on how to deal with that disease incase they get the same disease. Marlene has macular degeneration. |
Medya Türü | Radio |
Süre | |
Yaratıcı Yönetmen | Wade Devers |
Yaratıcı Yönetmen | Pete Johnson |
Creative Director/Copywriter | Bill Girouard |
Creative Director/Art Director | Josh Tetrault |
Producer | Spring Clinton |
Managing Director | Paul Nelson |
Marketing Director | Lauren Hyatt |
Yönetmen | Christopher Quinn |