Post-it - "Stronger Together"

BBDO Minneapolis

BBDO Minneapolis Minneapolis, United States

2794

Başlık	Stronger Together
Haftanın	BBDO Minneapolis
Kampanya	Stronger Together
Reklamcı	3M
Marka	Post-it
İlk Yayınlanma Tarihi	2020 / 6
Sektör	Stationery & Office Supplies
felsefe	As corporate sponsors of the 2020 Twin Cities Pride Festival, 3M tapped BBDO Minneapolis early in the year to create an activation for Post-it® Brand. But then plans shifted. Then shifted again. First for COVID-19. Then for George Floyd. So, we put out a message of unity to be shared with our community. Using 7,500 Post-it® Super Sticky Notes, we created a simple rainbow mural on a black Post-it® Super Sticky Note background reading “STRONGER TOGETHER.” The mural was placed on a wall outside of famed music venue First Avenue; first made famous by Purple Rain, and now home to a newly minted star in honor of George Floyd.
Medya Türü	Outdoor/Out of Home
Süre	50 seconds
Yaratıcı Yönetmen	Tim Mattimore
Yaratıcı Yönetmen	Nathalia Resende
Tasarımcı	Ian McAllister
Reklam Yazarı	Joanna Stubbins
Creative technologist	Justin Mueller
Strateji Planlama	Jessica Teigen
Müşteri Temsilcisi	Nora Kubiaczyk
Prodüksiyon Şirketi	STREET FACTORY MEDIA
Yönetmen	Mike Jones
Prodüksiyon Sorumlusu	Greta Omann
Editing Şirketi	Drive Thru
Editör	Braden Doucette
Finishing	Drive Thru
Renklendirme	Braden Doucette
Marketing Director	Heather Green
Associate Brand Manager	Morris Goodwin
Associate Brand Manager	Michelle Seywerd