Born in Argentina, and having lived and worked in New York, Buenos Aires Sao Paulo, and now lodon, Guillermo uses his global lens to help inspire our creative work.
Before joining Saatchi and Saatchi, Vega was ECD at 72&Sunny for 3 year and of Wieden & Kennedy São Paulo also during 3 years, helping found that office in Brazil. He grew it from 3 employees to 100+ in 4 years by winning clients like Nike, Coca Cola, Levi's, and Heineken, among others.
He joined Wieden & Kennedy from Y+R, where he worked for over 13 years, rising to Regional Creative Director and overseeing Latin America from the Y&R headquarters in New York. He also worked as global CD for Dell and Bacardi as well as the group CD for Virgin Atlantic and VH1.
Guillermo has won numerous national and international awards at prestigious advertising festivals and has participated as a jury member at award shows including D&AD, Cannes, AICP, Clios, Art Director's Club, London International, FIAP, New York Festivals, El Ojo de Iberoamérica and El Sol.