OBV - "Nathalie Emmanuel - Labour politician"

Saatchi & Saatchi

Saatchi & Saatchi London, United Kingdom

7618

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Marka: OBV
Ülke: United Kingdom

Reklamcı: Operation Black Vote

Başlık	Nathalie Emmanuel - Labour politician
Haftanın	Saatchi & Saatchi
Kampanya	Fake Views
Reklamcı	Operation Black Vote
Marka	OBV
İlk Yayınlanma Tarihi	2019 / 11
Sektör	Political/Religious/Trade Organizations
hikaye	Operation Black Vote (OBV) today released a campaign that uses real quotes from politicians to urgently encourage Britain's disenfranchised youth, particularly Black and Minority Ethnic youth to register to vote. Created by Saatchi & Saatchi London the hard-hitting awareness campaign highlights some of the controversial words uttered by politicians.The campaign depicts the notion that politicians represent those who vote for them, and therefore, encourages BAME and minority communities to vote so they are fairly represented in Parliament.
felsefe	The forthcoming election is broadly seen as one of the most important political events in generations. The campaign’s central message is that if BAME communities, and young people in general do not register to vote, others with often controversial views, will speak for them. OBV is a not for profit, non-party political organisation focussed on voter registration and getting the vote out, political mentoring and nurturing leadership. Its foundations are based on the four pillars of education, participation, representation and equality promotion. The quotes contain controversial views and statements from politicians which insensitively address issues of race, religion, women, sexuality and climate change. These quotes are brought to life by actors in real life environments such as bars and restaurants, with the film capturing the stunned reactions of their friends. Actors include Nathalie Emmanuel (Game of Thrones, Fast & Furious), Nadia Rose (British hip-hop artist), Ash Sarkar (Journalist, Political activist), Jermain Jackman (Singer - The Voice UK) and Will Poulter (The Revenant, Detroit, Black Mirror, Midsommar). At the end of the film the caption reads: “These are real quotes from UK politicians. When you don’t vote, other people speak for you.” The campaign focuses on the importance of voting on 12th December and will show a series of billboards up and down the UK showing famous people with an ‘X’ over their mouths, highlighting the importance of having their voice heard. OBV have also produced a Race Equality Manifesto and ground breaking research highlighting where the BAME vote could be the difference.
Medya Türü	Digital Billboard/Poster
Süre	60 seconds
Prodüksiyon Şirketi	Hungry Man
Ses Post Prodüksiyon	750mph
Post Prodüksiyon	Tenthree
Business Leader	Adrian Ash
Founder	Simon Woolly
Reklam Yazarı	Marcus Petterson
Yaratıcı Ajans Başkanı	Guillermo Vega
Yaratıcı Yönetmen	Daniel Treichel
Sanat Yönetmeni	Kate Murphy
Strateji Planlamacı	Richard Huntington
Tasarımcı	Kerry Roper
Ajans Prodüktörü	Rebecca Williams
Ajans Prodüktörü	Rebecca McClelland
Ajans Prodüktörü	Ally Dean
Prodüktör Yardımcısı	Lauren Harvey
Prodüktör	Polly Leach
Prodüktör	Matt Buels
Yönetmen	David Allain
Post Prodüksiyon	The Mill London
Talent casting & procurement	ITB Worldwide
Talent Agency Team	Claire Byrne
Talent Agency Team	Jan Taubert