Havaianas - "Let’s Summer News"

AlmapBBDO

AlmapBBDO São Paulo, Brazil

Ödüller

21889

Marka: Havaianas
Ülke: Brazil

Reklamcı: Alpargatas

Başlık	Let’s Summer News
Başlık (ana dil)	Partiu Verão, Let's Samba, Let's Carnival
Haftanın	AlmapBBDO
Kampanya	Let’s Summer
Reklamcı	Alpargatas
Marka	Havaianas
İlk Yayınlanma Tarihi	2019 / 5
Sektör	Unisex Shoes
felsefe	Havaianas keeps on spreading the spirit of Brazilian summer in its new global campaign, created by AlmapBBDO. This time, the concept Let’s Summer/ Partiu Verão, inviting people from different countries to dive into this laid-back way of life – light, vibrant, and happy – is expressed in a variety of invitations, encouraging people to make the most of the spirit of the season. The brand is a spokesperson for summer across five continents, no matter what time of year. The campaign shows that you can experience all these sensations from wherever you are, just by putting on a pair of the original Brazilian flip-flops. The main message – of diving into the spirit of Brazilian summer – is expressed in themed invitations that encourage people to liven up, make friends, dance samba, and enjoy every moment, among other suggestions. After all, Brazilian summer is about more than just sun, beaches, and the sea: it contains an entire world of vibes, styles, and expressions that have made it unique and world-famous. The invitations themselves are illustrated and Risographed, presenting a colorful, lively universe. In both static and animated forms, they can be seen in posts on social media, digital media, urban installations, billboards, posters, point-of-sale material, and print ads that interact with different formats in publications across the world. The campaign also includes initiatives featuring local influencers, which are adapted to help each country best understand the spirit of Brazilian summer.
Medya Türü	İnteraktif
Süre	91 seconds
General Creative Director	Luiz Sanches
Yaratıcı Yönetmen	Bruno Prosperi
Yaratıcı Yönetmen	Keka Morelle
Yaratıcı Yönetmen	Marcelo Nogueira
Yaratıcı Ekip	Andre Vervloet
Yaratıcı Ekip	Pedro Corbett
Yaratıcı Ekip	Vitor Rolim
Tasarımcı	Andre Vervloet
Tasarımcı	Carlos Yanke
Tasarımcı	Gabriella Gelhorn
Tasarımcı	Giulia Ferrarezi
Tasarımcı	Laís Fernanda Lira
Tasarımcı	Lucas Cabrini
Tasarımcı	Vitor Rolim
Tasarımcı	Yulia Syresenkova
Prodüksiyon Şirketi	ACACA Studio
Yönetmen	Rael Falkenbach
Yönetmen	Ricardo Maximo
Coordination	Thabata Eleutério
2D Artist	Bruno Brasil
2D Artist	Robério Reis
2D Artist	Denise Barbosa
2D Artist	Ricardo Maximo
Sanat İşleri Satın Alma Sorumlusu	Teresa Setti
Sanat İşleri Satın Alma Sorumlusu	Stephanie Biekarck
3D Artist	Adelmo Barreira
İlustratör	Estúdio Pum Sao Paulo
RTVC	Vera Jacinto
RTVC	Diego Villas Boas
Client Services	Cristina Chacon
Client Services	Mariana Silveira
Client Services	Fabíola Loureiro
Client Services	Warley Vieira
Client Services	Caroline Pavesi
Client Services	Illana Roque
Planning Team	Cintia Gonçalves
Planning Team	João Gabriel Fernandes Da Silva
Planning Team	Mariana Corradi
Planning Team	Camila Tosi
Media Team	Carla Durighetto
Media Team	Paula Kosugi
Approval Client	Carla Schmitzberger
Approval Client	Barbara Miranda
Approval Client	Eliana Vilches
Approval Client	Bruno Montejorge
Approval Client	Maria Fernanda Candeloro
Approval Client	Laura Varante