1|2|3 Smart Account - "Beyond Money"

MRM//McCann

MRM//McCann Madrid, Spain

Ödüller

23894

Marka: 1|2|3 Smart Account
Ülke: Spain

Reklamcı: Santander

Başlık	Beyond Money
Brief	To connect a key generation to the brand and talk to them about a new product, Santander Bank decided to think and speak as millennials do. To achieve that, we decided to rethink the concept of wealth by questioning the true value of money – using a sci-fi thriller. The story allows the bank to engage young people with a very entertaining, philosophical idea about the balance between money and experiences – a balance which is a key feature of the product. -- Santander Bank decided to connect with millennials by questioning the true value of money via a sci-fi thriller. The "Black Mirror" style episode depicts a world in which one can sell one's most precious memories for cash. But when a woman literally removes too much of her memory bank, the consequences are terrifying. Following Spain’s historic economic crisis, people — primarily millennials — lost faith in banks. To promote a new type of account to a generation who just didn’t want to listen, Santander Bank produced an attention-grabbing, cinema-worthy short film. Void of any branding, the film simply — and quite beautifully — poses the question: what is worth more, experiences or money? Luckily with the bank’s new offer, clients won't have to choose.
Haftanın	MRM//McCann
Kampanya	Beyond Money
Reklamcı	Santander
Marka	1\|2\|3 Smart Account
Posted	Temmuz 2017
Sektör	Banking & Financial Services, Investments, Stock Brokers
hikaye	To connect a key generation to the brand and talk to them about a new product, Santander Bank decided to think and speak as millennials do. To achieve that, we decided to rethink the concept of wealth by questioning the true value of money – using a sci-fi thriller. The story allows the bank to engage young people with a very entertaining, philosophical idea about the balance between money and experiences – a balance which is a key feature of the product.
Medya Türü	İnteraktif
Süre	1076 seconds
Yaratıcı Ajans Başkanı	Miguel Bemfica
Yaratıcı Yönetmen	Jesús Revuelta
Yaratıcı Yönetmen	Lee Tan
Sanat Yönetmeni	Rafael Merino
Reklam Yazarı	Sergio Villarrubia
Reklam Yazarı	Marcos Martínez
Sanat Yönetmeni	Rubén Sánchez
Sanat Yönetmeni	Yerai Gómez
Sanat Yönetmeni	Dani Requena
Brand Management	Jorge de Federico
Client Services Manager	Germán Fritzsch
Müşteri Süpervizörü	Maria Cosmen
Müşteri Temsilcisi	Helena Garcia
Müşteri Temsilcisi	Rubén Mateos
Dijital Yönetmen	Elena Alti
Content Management Supervisor	Sergio Ramirez
Prodüksiyon Şirketi Prodüktör	Sara Muñoz
Planning Supervisor	RAQUEL ESPANTALEÓN
Yönetmen	Kike Maillo
Görüntü Yönetmeni	Alex Catalán