Chuck Schiller
Creative Group Head at The Richards Group
Dallas, United States
BaşlıkRenegades
Haftanın
Kampanya Renegades
Reklamcı General Motors Corp.
Marka Jeep Renegade
İlk Yayınlanma Tarihi 2015 / 3
Sektör Four Wheel Drive, SUV(Sports Utility Vehicle)
Slogan Renegades
hikaye Accomplice Media directing team Sherpas Cinema collaborated with The Richards Group and Jeep on a new campaign launching the 2015 Jeep Renegade across North America.For the campaign’s 60-second launch spot, Sherpas Cinemas’ Eric Crosland captured the epic adventure of a band traveling America in search of musical stardom. Featuring Brooklyn indie rockers X Ambassadors and their original song Renegades, the spot debuted on the iHeartRadio Music Awards show. 
felsefe The campaign targets younger car buyers, driven by a spirit of adventure. 
Sorun “We wanted to delve into the mindset of a particular segment of millennials in a way that is authentic and credible,” explains The Richards Group Executive Producer Paul Nelson. “The Sherpas team was perfect to shoot this because they belong to that target market. We thought they could bring something special to the table.” 
Sonuç Acclaimed for their ability to capture action sports and big visuals, Sherpas Cinema demonstrates their skill as storytellers and lifestyle performances in crafting a charismatic portrait of the band. “We show the daily grind of a band trying to make it in a very tough business,” Crosland says. “We follow them on tour. We see them playing a smaller venue, then a larger club and finally arriving at a concert hall where their name is on the marquee.” 
Medya Türü Television
Süre
film müziği Renegades
Prodüksiyon Şirketi
Müzik
Brand Managing Director
Sanat Yönetmeni
Yaratıcı Yönetmen
Prodüksiyon Sorumlusu
Brand Manager
Reklam Yazarı
Brand Manager
Yaratıcı Yönetmen
Sanat Yönetmeni
Brand Manager
Product Specialist
Yönetmen
Prodüksiyon Sorumlusu
Business Manager
Prodüktör
Prodüksiyon Sorumlusu
Editing Şirketi
Editör
Post Prodüksiyon

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