| Başlık | Ida Poaching |
| Haftanın | BBDO New York |
| Kampanya | Ida |
| Reklamcı | Idealist |
| Marka | Idealist |
| Sektör | Institutional/Public Interest/Non-Profit Org. |
| hikaye | People want to do good. They want to give. They want to help. The problem is, they just don’t always know where to begin. So BBDO New York partnered with Idealist to create Ida, a friendly engaging bot on Facebook Messenger, giving people a whole new way to do good, quickly and easily. By providing simple information like your passions, location and how you want to help, Ida matches consumers with charities tailored to their interests. |
| Medya Türü | Web Film |
| Süre | |
| Prodüksiyon Şirketi | WAX |
| Grafik Tasarım | Garret Walter |
| Yaratıcı Yönetmen | Ami Dar |
| Yönetmen | Matthew Schwartz |
| 3D Lead Artist | Chris D’andrea |
| Yaratıcı Yönetmen | Justin Ebert |
| Yaratıcı Ajans Başkanı | David Lubars |
| Yaratıcı Ajans Başkanı | Greg Hahn |
| Interactive producer | Amina Bobb Brattke |
| Prodüktör | Evan Kerwood |
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Spokescandies on Pause
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