Peter Heyes
Creative Director at Leo Burnett London
London, United Kingdom
BaşlıkHidden Camera
Haftanın
Kampanya Incredible But True - Volkswagen
Reklamcı Volkswagen
Marka Volkswagen
İlk Yayınlanma Tarihi 2006 / 6
Ürün Golf
Sektör Cars
Slogan Incredible, but true
hikaye A customer secretly films everything an unsuspecting dealer says so it may be used as evidence should the need arise.
felsefe DDB London has created a new campaign highlighting the fact that Volkswagen's cars are less expensive than people might think.

In an evolution of the 2005 'Incredible but True' press campaign, a series of four TV spots dramatise the incredulity that customers might experience when Volkswagen dealers reveal the actual prices of their cars to them.
Medya Türü Television
Süre
Market United Kingdom
Prodüksiyon Şirketi
Ajans Prodüktörü
Yaratıcı Ekip
Yaratıcı Ekip
Müşteri Temsilcisi
Müşteri Temsilcisi
Yönetmen
Prodüktör
Kamerasaman
Işık Direktörü /Işık
Editing Şirketi
Editör

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