Başlık | Immaturity 1 |
Haftanın | DDB Paris |
Kampanya | Honda Monkey |
Reklamcı | Honda Motor Co., Ltd. |
Marka | Honda Monkey |
İlk Yayınlanma Tarihi | 2019 / 5 |
Sektör | Automotive |
hikaye | Back in 1961, Honda designed a small kids' motorcycle for a famous Japanese amusement park. And kids loved it. Soon adults started riding the new toy too. Pretty immature, right? The unexpected success led Honda to take the bike into production under the brand name Monkey. Fifty years later, when Honda launched a new model, it wanted to celebrate the key to the bike's success. “Monkey, immaturity at its best”. |
Medya Türü | Outdoor/Out of Home |
Yaratıcı Yönetmen | Alexander Kalchev |
Yaratıcı Yönetmen | Alexis Benbehe |
Yaratıcı Yönetmen | Pierre Mathonat |
Sanat Yönetmeni | Shad Bharucha |
Sanat Yönetmeni | Nicolas Denis |
Reklam Yazarı | Patrice Dumas |
Reklam Yazarı | Royer Jean-Christophe |
Planner | Claude-Henri Galbois |
Advertiser Supervisor | Sebastien Pernel |
Advertiser Supervisor | Valérie Larousse |
Advertiser Supervisor | Laura Heinmann |