46664/Coca-Cola - "Open Like Never Before"

72andSunny

72andSunny Amsterdam, Netherlands

Ödüller

15604

Marka: 46664/Coca-Cola
Ülke: Netherlands

Reklamcı: Coca-Cola Company

Başlık	Open Like Never Before
Haftanın	72andSunny
Kampanya	Open Like Never Before
Reklamcı	Coca-Cola Company
Marka	46664/Coca-Cola
İlk Yayınlanma Tarihi	2020 / 7
Sektör	Soft Drinks, Tonics
hikaye	After a 3-month pause in their advertising and channeling $100 million to COVID relief efforts, Coca-Cola launched its first brand statement with Open Like Never Before.With a poem co-written and performed by British artist George The Poet, the anthem film invites us to challenge the so-called new normal, and instead to stay open and bring renewed optimism for the change ahead.To the sound of a rendition of the 1960’s anthem track “San Francisco”, George performs his own words, but as the film progresses, it weaves in different people, young and old, from all walks of life and parts of the globe, who each make a part of the poem their own, challenging the old notions of work, relationships, travelling, body and race awareness, gender roles, immigration, sexuality, female leadership, all in one continuous, poetic flow. The film ends with George and a last hopeful statement “We’ll weather this storm, so I’ll be open like never before”.Created and produced during lockdown, the film was shot and finished remotely within 6 weeks and has been launched in over 50 countries.
Medya Türü	Television
Süre	132 seconds
Audio Post	Wave Studios
Marketing Director	Walter Susini
Yaratıcı Yönetmen	Carlo Cavallone
Deputy Executive Creative Director	Laura Visco
Yaratıcı Yönetmen	Emiliano Trierveiler
Tasarımcı	Renee Lam
Tasarımcı	Masaya Kochi
Reklam Yazarı	Constanze Bilogan
Strategy Director	Sarah Sutton
Strategy Director	Armando Potter
Strategist	Charlotte Rubesa
Group Brand Director	Rob Conibear
Brand Director	Angelina Joy
Brand Manager	Marie Henaff
Brand Coordinator	Mauro Sala
Prodüktör	Jennifer Cursio
TV FILM PRODUCER	Eline Bakker
Ajans Prodüktörü	Nili Zadok
Business Affairs Director	Selam Kehishen
Prodüksiyon Şirketi	new-land London
Yönetmen	Gustav Johansson
Yönetmen	Indra Herö Wide
Yönetmen	Marcus Ibanez
Görüntü Yönetmeni	Martin Rudh
Görüntü Yönetmeni	Steve Annis
Görüntü Yönetmeni	Jamie Ramsay
Prodüksiyon Şirketi Prodüktör	Trine Pillay
Prodüksiyon Şirketi Prodüktör	Mia Tidlund
Prodüksiyon Sorumlusu	Christabelle Stone
Editing Şirketi	Cabin Edit
Editör	Sam Ostrove
Editör	Emma Backman
Sound Designer	Ed Downham
Sound MIXER	Ed Downham
Sound Designer	Parv Thind
Mixer	Parv Thind
Post Prodüksiyon	Glassworks Amsterdam