Laura Gregory
Founder at Great Guns
New York, United States
BaşlıkPay the Price
Haftanın
Kampanya Pay the Price
Reklamcı Center for Adolescent Research Education CARE
Marka Center for Adolescent Research Education CARE
İlk Yayınlanma Tarihi 2017 / 12
Sektör Institutional/Public Interest/Non-Profit Org.
felsefe Following frightening new statistics that reveal the increasing death toll as a result of over-dose from prescription medication, McCann Health created a confronting piece of video content ‘Pay the Price’, in partnership with non-profit organization, CARE, Center for Adolescent Research & Education, that exposes the cold hard reality of this unknown, but deadly killer. Currently, drink driving accounts for 28 deaths in the U.S. per day, whilst suicide deaths equal more than 120 deaths per day. Shockingly prescription drug abuse deaths have risen to 284 deaths per day and counting. Jeremy Perrott, McCann Health Global Chief Creative Officer presents a truly visceral yet honest concept for Pay the Price, which includes some pretty graphic, and complicated, set-pieces within it. The visual style of filming the teenage boy's first-person Point of View, delivers an immersive and immediate experience that shines a light on the danger of danger of what can happen if parents do not take steps to create a prescription drug safe home.
Medya Türü Social Media
Süre
Global Chief Creative Officer
Director
Prodüksiyon Şirketi
Prodüksiyon Sorumlusu
Prodüksiyon Sorumlusu
Producer
Producer
DOP
Sanat Yönetmeni
Stunt Coordinator
Stunt Performer
Editör
Post Production
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