McCafé - "Simple"

Leo Burnett Middle East & North Africa

Leo Burnett Middle East & North Africa Dubai, United Arab Emirates

3518

Başlık	Simple
Haftanın	Leo Burnett Middle East & North Africa
Kampanya	Simple
Reklamcı	McDonald's
Marka	McCafé
İlk Yayınlanma Tarihi	2019
Sektör	Restaurants & Fast Food
felsefe	In the UAE, it is getting increasingly difficult for coffee lovers to find a simple coffee without any extras, fuss or complications. With fancy brews and hipster coffee trends taking over, the coffee world is cluttered. McCafé prides itself for offering coffees just like they should be. Simple and delicious. To illustrate that, we created minimalistic, iconic visuals that showcase the ingredients that go into each coffee. The visuals depict the ingredients in the ratio they are used in. While rest of the coffee ads in the market go an extra mile to make their coffee look great, we did everything to make them look simple. And by doing so, we stood out from the rest.
Medya Türü	Web Film
Süre	60 seconds
Yaratıcı Ajans Başkanı	Bechara Mouzannar
Regional Executive Creative Director	Andre Nassar
Creative Director	Tariq Ayass
Head of Art	Rodrigo Leal Rodrigues
Reklam Yazarı	Arundhati Mishra
Sanat Yönetmeni	Aditi Shah
Müşteri Temsilcisi	Mahmoud Jaber
Business Lead	Haytham Dayeh
Planning Director	Layal Hassi
Basılı Malzeme Prodüksiyon Sorumlusu	Sunil DCosta